TY  - GEN
AU  - Becerra Murcia,Jency Zaret
AU  - Gutiérrez García,Leidy Viviana
AU  - Quintana Romero,Rosa Bianeth
AU  - Pérez Peralta,Claudia Milena
TI  - Gestión Comercial en las Cooperativas de Ahorro y Crédito en el Municipio de Villavicencio, Meta
PY  - 2019///
CY  - Sincelejo
PB  - Corporación Universitaria del Caribe - CECAR
KW  - Gestión de negocios
KW  - Tesis y disertaciones académicas
KW  - Commercial management
KW  - Cooperativa de Ahorro y Crédito
KW  - Municipality of  Villavicencio
KW  - Sector
KW  - Variables
N1  - Trabajo de grado
N2  - To address the issue of business management in credit unions in the municipality of 
Villavicencio - Meta, aims to: identify the variables that influence business management in credit 
unions in Villavicencio; determine the process of what should be done and prepare in a 
commercial management in the credit unions of Villavicencio; make a comparative chart of the 
commercial management strategies that the savings and credit cooperatives have been carrying 
out in the city of Villavicencio; Propose appropriate tools to administer and manage business 
management activities in credit unions in the municipality of Villavicencio. The methodology 
applied presented a quantitative approach, type of descriptive research. Using techniques for data 
collection through primary and secondary sources. The results describe the identification of 
variables that influence commercial management and the research process through the 
application of the DOFA matrix (Weaknesses, Opportunities, Strengths and Threats). The results 
of the work made it possible to demonstrate the qualification given in the attention to cash and 
speed in the requested service, interpersonal relationships between collaborators and associates, 
through the comparative table of business management strategies, selected tools are proposed to 
manage and manage business management activities, through the applications of the marketing 
mix

ER  -